Becoming a successful blogger requires hard work and determination. Beauty blogging is a great way for the tech savvy and beauty-obsessed to make a living (or extra cash on the side) while blogging about what they love. Since setting up your first blog can seem challenging, here are some tips that will guide you toward success.
Choose a platform
Choosing the right platform can significantly influence your success as a blogger. Before committing to any platform, conduct some research on the different features offered by each. Some blogging platforms like WordPress offer basic features for free, while paid users are able to use premium features. If you plan on blogging as a full-time career, you may want to consider investing in premium features.
Along with costs, it’s also important to search for a platform that you find user-friendly. Using a complicated, hard-to-understand platform will make it more difficult to take advantage of all the features offered to you. On the other hand, user-friendly platforms make it easier to view metrics, schedule posts, and format your website. And of course, finding a platform you enjoy using can encourage you to blog even more.
Name your blog
After picking your favorite platform, it’s time to choose a domain name for your beauty blog. Make sure to choose a unique name that is available on your blogging platform. Keep in mind that your domain name has a big impact on your blog’s brand, so you should devote a significant amount of time and effort toward choosing it.
Many beauty bloggers opt to use their own name as the title of their blog. Choosing your own name is perfectly fine and will establish an easy way for viewers to find your blog. Meanwhile, other bloggers prefer more catchy and creative domain names.
Although there are no rules for choosing a blog name, it’s recommended to leave out hyphens and numbers, as these make it harder for viewers to find and remember your domain name.
Pick a theme
Your blog’s theme is another huge element of your brand. The way your blog looks dictates what kind of aesthetic viewers associate you with. Most blogging platforms offer both free and premium themes, as well as font and color customization for all themes.
Your theme should be user-friendly and make it easy for viewers to navigate through different pages of your website. To drive the most traffic to your blog, make sure to find a theme that’s also mobile-friendly. For inspiration, check out other beauty blogs to see how they set up their websites.
To drive traffic to your blog, utilize search engine optimization (SEO) practices within your blog posts. Common SEO practices include using highly searched keywords in your blog posts, as well as linking to high authority sources in the beauty community.
For instance, if you’re writing about the latest skincare trends, link to the webpages for products that you know and love, like pure rose oil from Visagenics. This makes it easier for your readers to learn more about a product without you having to write a full explainer.
In addition to this, make sure to post relevant and consistent content for your viewers. To guarantee regular content, schedule posts on your blogging platform or Google Calendar. Creating social media accounts for your blog will further build your brand and drive more traffic to your website, as you’ll be able to promote your content on multiple channels.
Although getting started as a beauty blogger can seem stressful, it’s possible to make a living as a beauty blogger. Ultimately, becoming a successful blogger requires choosing the right platform, creating a unique brand, and practicing search engine optimization.